Hello! Meet The CampusThreads Team
At CampusThreads, we’re passionate about transforming higher-ed recruitment through innovation and expertise. Our team combines backgrounds in education, technology, and marketing to create solutions that simplify ambassador management and enhance student engagement. Together, we’re empowering institutions to build authentic connections and inspire the next generation of students.
“It may sound cliché, but higher-ed is what you make it. You’d be surprised at how much you can curate and control your experience by being proactive and taking initiative. Join a club. Start a club! Ask for help. Help others. The school is your oyster.”
Mus Ismail
Role: Head of Product
Alumni of: University of Waterloo
Experience: With 7 years of professional software engineering experience at firms like Meta and Samsung, Mus brings a wealth of knowledge to the team.
Mission with CampusThreads:
“To diffuse students’ anxiety and self-doubt as they make the intimidating and potentially career-defining transition into higher education.”
“Trust yourself. This is YOUR journey. Choose the place that feels like home for your goals and aspirations, even if it’s not the obvious choice for others.”
Feras Saleh
Role: Digital Marketing Specialist
Alumni of: McMaster University
Experience: After earning his degree in economics and business, Feras co-founded a Digital Marketing agency, successfully leading it for over 6 years.
Mission with CampusThreads:
“It’s not just about matching students to schools or programs—it’s about helping them find the right fit where they can thrive academically, socially, and professionally.”
Feras Saleh
Role: Digital Marketing Specialist
Alumni of: McMaster University
Experience: After earning his degree in economics and business, Feras co-founded a Digital Marketing agency, successfully leading it for over 6 years.
Mission with CampusThreads:
“It’s not just about matching students to schools or programs—it’s about helping them find the right fit where they can thrive academically, socially, and professionally.”
“Trust yourself. This is YOUR journey. Choose the place that feels like home for your goals and aspirations, even if it’s not the obvious choice for others.”
“Take your time and ask lots of questions! Don’t be afraid to reach out to people who’ve been where you are. Sometimes, the best advice comes from real conversations with students who’ve walked the same path. It’s not just about picking a school; it’s about finding a place where you’ll feel at home and can see yourself growing.”
Taz Ismail
Role: Head of Design
Alumni of: McMaster University
Experience: With 6 years in the digital marketing industry, Taz has mastered the art of crafting memorable brand identities, impactful user experiences, and effective branding strategies.
Mission with CampusThreads:
“I’m all about keeping things simple and personal for prospective students. My goal is to give them the tools they need to feel sure of their decisions and excited about their journey ahead in higher education.”
“Choose a school where you can thrive both socially and academically. University is the perfect time to build meaningful relationships and start growing your network for the future.”
Moe Ismail
Role: Account Executive
Alumni of: University of Ottawa
Experience: After graduating in Communications and Marketing, Moe launched a Digital Marketing agency, which he’s successfully run for over 6 years.
Mission with CampusThreads:
“Marketing to students isn’t too much different than marketing to consumers. With CampusThreads, I aim to help universities automate their recruitment processes and take a more efficient, calculated approach to connecting with prospective students.”
Moe Ismail
Role: Account Executive
Alumni of: University of Ottawa
Experience: After graduating in Communications and Marketing, Moe launched a Digital Marketing agency, which he’s successfully run for over 6 years.
Mission with CampusThreads:
“Marketing to students isn’t too much different than marketing to consumers. With CampusThreads, I aim to help universities automate their recruitment processes and take a more efficient, calculated approach to connecting with prospective students.”
“Choose a school where you can thrive both socially and academically. University is the perfect time to build meaningful relationships and start growing your network for the future.”
“Education is not always linear. Your journey may be winding, and that’s OK. Ask for help when you’re stuck, anxious, or confused. And reach out to current students—they’re an awesome resource as you decide which university to choose.”
Kathryn Thomas
Role: Advisor
Alumni of: Western University
Experience: 10+ years working in higher ed → undergraduate recruitment and admissions landscape. Parent to 2 Gen Alpha’s.
Mission with CampusThreads:
“Access to information is a powerful equalizer. All prospective students should have access to candid information that ensures they can make informed decisions when accepting a university offer. This is where CampusThreads comes in… any student can access this service, for free!”
"I highly recommend CampusThreads to other educational institutions as it has proven to be an exceptional resource for managing student ambassadors...
While there are many tools available for project and task management, CampusThreads stands out by being specifically tailored to the unique needs of higher education institutions and their student workforce. This specialization ensures that every feature—whether it's shift scheduling, task tracking, or resource accessibility—is aligned with the daily operations and challenges we face.
The platform has significantly increased productivity by streamlining workflows, enhanced communication by centralizing updates and announcements, and fostered collaboration through tools designed to connect student workers with the information and support they need. Its adaptability and focus on the educational environment make it a valuable investment for any institution looking to optimize its operations and engage student workers effectively."
Meghan Taylor
Director of Admissions
Redeemer University
Real Student Interviews: Insights That Matter
At CampusThreads, we believe in understanding the true needs and experiences of everyone involved in the recruitment journey. That’s why our team has conducted in-depth interviews with prospective students, current students, parents, and faculty at university campuses and fairs across Ontario. These conversations shape how we design our platform to meet the unique challenges and expectations of higher education institutions.
From Prospective Students
They crave authentic connections with real ambassadors who’ve walked in their shoes and can provide genuine insights into campus life.
From Current Students
Ambassadors want tools that are easy to use, empowering them to balance their responsibilities while making a meaningful impact on future students.
From Parents
Transparency and detailed information are key to helping parents feel confident about their child’s decision.
From Faculty
Recruitment teams need centralized tools to streamline processes, track progress, and analyze data to refine their strategies effectively.
Reach more students in
a more engaging way.
We’re currently offering limited time promotions for institutions that would like to supercharge their ambassador programs.
Early Cohort Members enjoy significant discounts and hands-on support from our team.
