Alumni case studies for different ambitions
Help prospects find graduates they can relate to and look up to. CampusThreads finds alumni whose experiences connect with different ambitions, then creates monthly case studies about the lives and careers they have built.
Alumni case studies are currently a free service alongside CampusThreads access.
Success takes many forms
- A first job in their chosen field
- A change of career after returning to study
- Work that supports their community
- Leading a team or starting a business
Find stories that speak to what each prospect wants
For one applicant, success means a steady income from work they enjoy. Another might want to return to study and change careers, or use their skills in their local community.
We look for alumni who can speak to those different goals. Prospects can hear how graduates made decisions and see possibilities that fit the lives they want to build.
Questions that make room for different paths
- What did you hope to do when you started studying, and has that changed?
- What does success mean to you now?
- Which parts of your education helped, and what did you learn elsewhere?
- What would you tell someone with similar goals who is considering this program?
New alumni stories for your team each month
We work with your team to understand what your prospects hope to do, then find alumni with relevant experiences. Each month, you receive an agreed number of edited stories with the original interview responses.
Edited case studies
Ready-to-publish stories about the goals alumni pursued and how their education helped. Each case study is approved by the alumnus, with consent for marketing use.
Original interview responses
Receive the responses alongside each edited story. Your team can return to the alumnus’s answers when developing content for a particular program, audience, or campaign.
We find the alumni and collect their stories
CampusThreads finds and contacts alumni, then interviews them about their experiences. Your team can guide the focus while we handle the work of collecting their stories.
- 01
Understand your prospects
Tell us about the programs you want to promote and your applicants’ goals. Their life experiences help guide the stories we look for.
- 02
Find and contact alumni
We look for graduates across career stages and different routes through education, then contact them to invite them to share their experiences.
- 03
Listen to their experience
We ask about the choices alumni made, including changes of direction. They explain which parts of their education helped and what they learned along the way.
- 04
Deliver each month
After alumni approve their case studies and consent to marketing use, we deliver the agreed number of stories with the original responses.
Use the stories across your recruitment marketing
Choose stories that fit the prospects you are speaking with. An applicant returning to education could hear from an alumnus who changed careers; someone considering their first degree might relate to a recent graduate starting work.
Can you find alumni relevant to particular prospects?
Yes. We agree on the focus with your team, including programs and the aspirations of the students you want to reach. We then seek alumni with relevant experiences across different backgrounds and career stages.
What does the school receive?
A monthly batch of edited case studies ready to publish, together with the original interview responses. The number of case studies is agreed with your school.
Do alumni approve the case studies?
Yes. Alumni approve their case studies and consent to their use in your school’s marketing.
Is the pilot free?
Yes. We’re actively looking for pilot schools, and the alumni case study service is free for now alongside CampusThreads access. We agree on the monthly number of case studies with your school.
Join the alumni case study pilot
We’re actively looking for schools to take part. The case study service is free for now alongside CampusThreads access. Tell us about your prospective students and the futures they hope to build.