Field marketing management software for in-person teams
CampusThreads gives field marketing managers one place to prepare ambassadors, schedule local work, review proof, record costs, issue rewards, and connect each activation with its results.
Manage field activity from the assignment record
A field marketing workspace should tell managers who is ready, where people need to be, what happened during the activation, and which costs belong to the work. CampusThreads keeps those answers attached to each ambassador and assignment.
Build teams around real markets
Invite ambassadors through an intake, review applicants, and place each person in the group that matches their city, role, or campaign.
Publish work with clear requirements
Create shifts or tasks with a location, schedule, pay, openings, eligibility rules, briefing material, and the report you expect afterward.
Review evidence from the field
Ambassadors can submit time, photos, notes, receipts, leads, and answers from the mobile app. Managers see that evidence beside the original assignment.
Connect costs with results
Approved hours, expenses, points, rewards, referrals, and attributed leads stay available for program reporting by person, place, and campaign.
A working record from preparation through review
Recruit
Collect applications and invite the people selected for field work.
Prepare
Assign resources, training, campaign assets, and readiness checks.
Schedule
Match open work with ambassador availability and local eligibility.
Approve
Read reports, check evidence, and record approved time or costs.
Measure
Review activity, spend, leads, referrals, and reward progress.
Use one workspace across common field marketing programs
| Program | Work to coordinate | Records managers can review |
|---|---|---|
| Street teams | Routes, local shifts, campaign briefs, supplies, and territory groups | Check-ins, photos, notes, hours, leads, expenses, and issue reports |
| Event ambassadors | Openings, availability, roles, run of show, training, and coverage | Attendance, completed hours, submitted proof, expenses, and follow-up |
| Product sampling | Inventory, talking points, sample targets, retail details, and staff | Items distributed, consumer questions, photos, leads, and stock changes |
| Campus programs | School groups, recurring work, club contacts, activations, and rewards | Tasks, referrals, event reports, attributed links, and ambassador progress |
| Community campaigns | Partners, venues, local hosts, event material, and assigned representatives | Participation, questions, contact capture, media, and manager notes |
Ask the AI colleague about approved program records
The optional CampusThreads AI colleague can answer manager questions about readiness, open assignments, missing field reports, expenses, rewards, and attributed activity. Actions involving people, money, or outside messages remain behind manager approval.
Field marketing guides and product details
Field marketing software questions
What is field marketing management software?
Field marketing management software keeps the people, schedules, briefs, evidence, costs, and results for in-person campaigns in a shared system. Managers use it to coordinate assignments and review the work completed at each location.
Can CampusThreads support field teams in several cities?
Yes. Managers can group ambassadors by market, set locations, publish eligible work, and read activity across the company workspace.
Can ambassadors use CampusThreads from a phone?
Yes. Ambassadors can check assignments, update availability, read resources, finish training, submit reports, record expenses, and follow rewards from the ambassador app.
How does CampusThreads record field marketing ROI?
The workspace connects completed work with approved costs, referrals, attributed links, leads, reward activity, and campaign records. Managers can review those details by time period, person, location, or program.
What does CampusThreads cost for brands?
A brand workspace is free for up to 100 ambassadors and includes 1 GB of storage under fair-use limits. Paid options cover the AI colleague, ambassador sourcing, CRM connections, and higher limits.
Open your field marketing workspace
Add your team, publish an assignment, and keep the resulting activity in one account.